The pretzel market is dominated by big snack food companies such as Snyder-Lance, Rold Gold, and Utz. Most readers know the pretzels that these companies produce and likely have had them at least once. While some of the major pretzel makers are highlighted below, our goal of this article is to help you find pretzel brands that you may not already know. Here are 17 options for your to consider to purchase for your next snack.
Brands of Pretzels
Snyder’s
Website: snydersofhanover.com
Similar to Rold Gold (see below), Snyder’s of Hanover began in Pennsylvania in the early 1900s. They merged with the cracker maker Lance in 2010 to form Synder’s-Lane. This company was then acquired by its current owner, Campbell Soup Company, in 2017. Snyder’s are the best-selling pretzels in the United States as of 2020, based on sales.
The pretzels made by Snyder’s of Hanover are:
Traditional
- Mini
- Sticks
- Snaps
- Sourdough Nibblers
- Rods
- Butter Snaps
- Sourdough Hard Pretzels
- OldeTyme
- Thins
- Dipping Sticks
- Itty Bitty Mini
- Homestyle
- Unsalted Mini
Flavored
- Parmesan Garlic
- Honey Mustard & Onion
- Hot Buffalo Wing
- Cheddar Cheese
- Peanut Butter Filled
- Jalapeno Pieces
- Salted Caramel
- Buttermilk Ranch
- Cinnamon Sugar
Pretzel Sandwiches
- Cheddar Cheese
- Brick Oven Style Pizza
Gluten-Free
- Gluten-Free Pretzel Rods
- Gluten-Free Cinnamon Brown Sugar Pieces
- Gluten-Free Sticks
- Gluten-Free Mini Pretzels
- Gluten-Free Honey Mustard & Onion Sticks
- Gluten-Free Hot Buffalo Wing Pieces
Chocolate Covered
- Milk Chocolate Mini Dips
- Dark Chocolate Mini Dips
- White Creme Mini Dips
- Milk Chocolate Peanut Butter Filled Pretzels
- Dark Chocolate Holiday Shapes
Braided Twists
- Garden Vegetable
- Honey Wheat
- Multigrain
Rold Gold
Website: fritolay.com/brands/rold-gold-pretzels
Rold Gold is one of the most popular pretzel brands in North America. It is owned by PepsiCo and is operated under the snack food subsidiary of PepsiCo, Frito-Lay. Rold Gold (originally called American Cone and Pretzel Company) was founded by L.J. Schumaker in 1917 and was headquartered in Philadelphia. Frito-Lay acquired the company in 1961.
Rold Gold makes the following pretzel products:
- Pretzel Rods
- Pretzel Sticks
- Pretzel Thins
- Cheddar Flavored Tiny Twists
- Fat-Free Tiny Twists
- Honey Wheat Braided Twists
Utz
Website: utzsnacks.com
Utz, like Snyder’s, is based out of Hanover, Pennsylvania. However, they are two separate companies. Utz and Snyder’s did attempt to merge in 2010 but the merger fell through due to antitrust inquires by U.S. Federal Trade Commission. Utz was started in 1921 by Bill and Salie Utz. The first products were potato chips that were made out of the Utz’s’ kitchen.
The company makes the following pretzels:
- Pretzel Bites, Peanut Butter
- Sourdough Specials, Extra Dark
- Sourdough Specials, Unsalted
- Sourdough Specials, Original
- Sourdough Specials, Multigrain
- Sourdough Nuggets
- Sourdough Hards
- Sourdough Daisies
- Pretzel Rods
- Honey Wheat Braided Twists
- Waffles
- Everything Daisies
- Pumpernickel Sticks
- Country Store Stix
- Extra Thins
- Mini Twists
- Rings
- Classic Wheels
- Bite Sized Minis w/ Little Utz Girl Shapes
Utz is also the parent company of a few other pretzel brands such as Bachman, H.K. Anderson, and Good Health. These brands make the following pretzel products:
Bachman
- Rolled Rods
- Twists
- Butter Twists
- Stix
- Thin ‘N Right
H.K. Anderson
- Peanut Butter Filled Nuggets
Good Health
- Gluten-Free Mini Pretzels
- Peanut Butter Filled Pretzels (salted)
Dot’s Pretzels
Website: dotspretzels.com
Dot’s Homestyle Pretzels is a family-owned business that is headquartered in Velva, North Dakota. In addition to North Dakota, the company has bakeries in Arizona and Kansas.
The brand was created by Dorothy “Dot” Henke. Prior to the launch of her company, she bought Sam’s Club pretzels and experimented with seasoning them in her home kitchen until she developed something tasty. She sent her final creation off as Christmas gifts and the pretzels were a huge hit. This inspired her to establish her own pretzel brand that certainly has grown to be a success.
Dot’s makes the following types of pretzels:
- Original Seasoned
- Southwest Seasoned
- Pretzel Crumble (good as a breading)
Better Made
Website: bettermade.com
This Detroit, Michigan snackmaker is best known for its potato chips. The company was started in 1930 by Cross Moceri and Peter Cipriano in a quest to make “better made” potato chips. Many Detroit Potato chip companies have come and gone since the 1930s, but Better Made still stands some 90 years later.
Better Made makes the following pretzels:
- Rods
- Sticks
- Super Thin
- Butter Braid
- Peanut Butter Filled
- Seasoned Braids
Unique Snacks
Website: uniquepretzels.com
Unique Pretzels was officially created in 1921, recently making it 100 years old. However, the owners, the Spannuth family, has been making pretzels for six generations dating back to the late 1800s. The company currently operates out of Reading, Pennsylvania. This pretzel brand is known for its “splits” which are pretzels that have been baked to form crispy hollow pockets, deep grooves, and flavor bubbles for a tasty treat.
Unique Pretzels makes these products:
Splits
- Original
- Extra Dark
- Extra Salt
- Multi-Grain
- Unsalted
Shells
- Original
Sourdough
- Sourdough Craft Beer Pretzel Rings
Sprouted
- Original
- Original Splits
Chocolate
- Milk Chocolate Pretzels
- Dark Chocolate Pretzels
Quinn
Website: quinnsnacks.com
Quinn Snacks prides itself on using real ingredients without the use of preservatives, artificial flavoring, or other junk ingredients. Some of its pretzels are made with whole-grain sorghum which is known for its drought-resistant properties and for being gluten-free. The company even makes grain-free pretzels as well.
Quinn Snacks makes the following pretzels:
- Maple Almond Butter Filled Nuggets
- Chocolate Peanut Butter Filled Nuggets
- Peanut Butter Filled Nuggets
- Classic Sea Salt Twists
- Classic Sea Salt Sticks
- Deli Rye Style Rods
- Touch of Honey Sticks
- Grain-Free Cracked Pepper Pretzel Chip
- Grain-Free Original Pretzel Chip
Flipz
Website: flipz.com
Flipz is a popular chocolate-covered pretzel brand. It was launched by Nestle in 1997 with the original product being milk chocolate-covered pretzels. Nestle sold the company to DeMet’s Candy in 2003. DeMet’s is now a subsidiary of Yifix Holdings based out of Turkey.
Flipz makes the following pretzels:
- Milk Chocolate
- Dark Chocolate
- White Fudge
- Birthday Cake
- Caramel Sea Salt
Combos
Website: mars.com
Combos were first launched in the early 1980s as a product of Mars. They are known for being hollow tube-shaped pretzels/tortillas/crackers with the hollow portion being filled with cheese or other flavorful ingredients.
Snack Factory Pretzel Crisps
Website: pretzelcrisps.com
Pretzel Crisps are flat like a cracker and are perfect for topping or dipping. The brand is owned by Campbell Soup. Snack Factory makes the following pretzels:
Original
- Original
- Original Organic
- Original Minis
Flavored
- Garlic Parmesan
- Buffalo Wing
- Cheddar Cheese
- Cinnamon Sugar
- Everything
- Garden Vegetable
- Honey Mustard & Onion
- Sea Salt & Cracked Pepper
- Sesame Pretzel
Chocolate Covered
- Dark Chocolate Crunch
- Dark Chocolate & Peppermint
- Milk Chocolate Crunch
- White Chocolate & Peppermint
Drizzlers
- Dark Chocolate Drizzlers
- Milk Chocolate & Caramel Drizzlers
Glutino
Website: glutino.com
Glutino is a brand of Conagra that specializes in producing gluten-free foods. In addition to pretzels, the company makes cookies, wafers, English muffins, bars, and baking mixes. Glutino has been offering gluten-free products since 1983, long before the trend of gluten-free lifestyles emerged.
Glutino makes the following gluten-free pretzels:
- Twists
- Sticks
- Honey Mustard
- Big Pretzels
- Pretzel Chips
- Yogurt Covered
- Fudge Covered
Pop Daddy
Website: popdaddypopcorn.com
Pop Daddy began in a Michigan garage around 2013 when the company first sold popcorn locally. They expanded to stores in the Midwest and online as the popcorn’s popularity increased. Of course, they have since added pretzels as one of their signature products.
Pop Daddy makes the following pretzel flavors:
- Yellow Mustard Pretzels
- Peppercorn Ranch Pretzels
- Hot Sauce Pretzels
- Garlic Parmesan Pretzels
Martin’s Handmade Pretzels
Website: martinspretzels.com
Martin’s roots date back to 1935 when these Pennsylvania Dutch style pretzels were hand-crafted. Today, the pretzels continue to be hand-rolled and twisted to carry on the tradition of superior quality pretzels. The video below shows the impressive process that goes into making these pretzels. They have been famously sold in New York City’s Greenmarket since 1981 and can now be purchased online.
Martin’s makes the following pretzels:
- Classic Pretzel
- Broken Pieces
- Honey Mustard & Onion
Dakota Style
Website: dakotastyle.com
Dakota Style was started in 1985 in South Dakota. Its first product was potato chips made from locally grown potatoes and cooked in its own facility. As the years rolled by, Dakota gradually added products such as sunflower seeds, salad toppers, and, of course, pretzels.
Dakota Style Pretzel Kravings are available in the following flavors:
- Original Seasoned
- Jalapeno
- Dill Pickle
One Mighty Mill
Website: onemightymill.com
One Mighty Mill uses organic wheat from Maine that is stone ground to create superior, nutritious flour. This manufacturing process allows the flour to maintain more nutrients, such as fiber and protein, unlike factory-produced flour. The company uses this flour to create bagels, tortillas, and pretzels. These products are free of pesticides, preservatives, and additives.
The One Mighty Mill pretzel products are:
- Sea Salt Pretzels
- Honey Mustard Pretzels
- Hot Chile & Cheddar Pretzels
Fit Joy
Website: fitjoyfoods.com
Fit joy is a grain-free pretzel brand. This means that these snacks contain no wheat, rice flour, or corn starch. They are made with cassava and chickpea flour making them gluten-free. The pretzels are also non-GMO and they contain no artificial flavors.
Fit Joy produces the following pretzels:
- Himalayan Pink Salt Twists
- Himalayan Pink Salt Sticks
- Hatch Chile Lime Twists
- White Cheddar Pretzel Twists
- Honey Mustard Pretzels
- Garlic & Basil Pretzel Twists
Herr’s
Website: herrs.com
Herr’s began in 1946 in Lancaster, Pennsylvania where they made potato chips in an old tobacco shed on the Herr’s farm property. The company gradually added new snacks through the years as the brand’s popularity increased. Of course, they also moved into modern manufacturing facilities. It wasn’t until 1981 that Herr’s introduced pretzels as a new product.
Today, Herr’s makes the following pretzel products:
- Sourdough Mini Hards
- Sourdough Bite Size
- Sourdough Pub Style
- Sourdough Mini Pub Style
- Sourdough Specials
- Extra Thin Pretzels
- Rods
- Stix
- Peanut Butter Filled
