Cracker Brands – 20 Top Brands for Snacking

Here are 20 popular cracker brands for you to consider for your next snack.

Cracker Brands


Annie’s specializes in making organic food products. It is most recognized for its bunny shaped macaroni and cheese that rivals Kraft. This brand of General Mills makes several varieties of organic cackers. These crackers are:

  • Organic Cheddar Bunnies
  • Organic White Cheddar Bunnies
  • Organic Super Cheesy Cheddar Bunnies
  • Organic Whole Wheat Bunnies
  • Organic Cheddar Squares
  • Organic BBQ Cheddar Squares
  • Organic White Cheddar Squares
  • Organic Cheddar Classic Crackers
  • Organic Buttery Rich Classic Crackers
  • Organic Saltine Classic Crackers
  • Sea Salt Cracker with Hidden Veggies
  • Really Ranch Cracker with Hidden Veggies


The Austin brand is owned by Kellogg. They are known for manufacturing sandwich cracker packs like what is pictured above. They are perfect for school lunches, trips. The current varieties include:

  • Toasty Crackers with Peanut Butter
  • Cheese Crackers with Peanut Butter
  • Cheese Crackers with Cheddar Cheese
  • PB&J Flavored
  • Pepper Jack

Back to Nature

Back to Nature specializes in making cookies, crackers, granola, nuts, and trail mix. The company’s first product was granola that it sold in a tiny health food store in the early 1960s. The popularity of the granola had customers inquiring about other products. In response, the company began to produce other foods, many that are still sold today.

Back to Nature makes the following crackers:

  • Crispy Wheat
  • Classic Round
  • Organic Stoneground Wheat
  • Organic Classic Saltine
  • Multi-Seed Rice Thin Crackers (gluten-free)
  • White Cheddar Rice Thin Crackers (gluten-free)
  • Cheese
  • Whole Lotta Seeds
  • Roasted Garlic & Basil
  • Organic Roasted Garlic & Herb
  • Sesame Seed Rice Thin Crackers (gluten-free)
  • Spinach & Roasted Garlic
  • Cranberry Hazelnut Hemp Seed
  • Rosemary Raisin Pecan Hemp Seed
  • Harvest Whole Wheat
  • Cracked Black Pepper
  • Sea Salt & Cracked Black Pepper Rice Thin Crackers (gluten-free)
  • Rosemary & Olive Oil Harvest Whole Wheat Crackers

Better Cheddars

Better Cheddars first landed on grocery store shelves in 1981. This cracker brand is made by Nabisco and features real cheddar cheese as one of its main ingredients. They are often described as crispy, thin crackers with a delicious cheddar taste.


Carr’s is an old cracker company from England that was founded in 1831 by Jonathan Carr. After the company first launched as a tiny bakery, it quickly became one of the largest bakeries in Britain. The company’s Table Water Crackers that are still sold today were one of the first crackers produced by Carr.

Carr’s, with its nearly 200 years in business, is a testament to the continuous quality of crackers that they produce. This is one of our go-to brands when we purchase crackers, particularly for crackers and cheese snacking.

Carr’s makes the following crackers:

  • Original Table Water Crackers
  • Table Water Crackers – Cracked Pepper
  • Table Water Crackers – Toasted Sesame
  • Table Water Crackers – Roasted Garlic & Herb
  • Entertainment Collection
  • Rosemary Crackers
  • Poppy & Sesame Crackers

Blue Diamond Nut Thins

Blue Diamond is known for its California almonds produced by a cooperative known as the Blue Diamond Growers. In addition to popular products such as Blue Diamond roasted almonds and Almond Breeze almond milk, the coop also makes Nut Thins snacking crackers. The flavors of these crackers are:

  • Original
  • Hint of Salt
  • Pecan
  • Flax Seed Artisan
  • Multi-Seed
  • Sesame Seed Artisan
  • Sriracha
  • Cheddar Cheese
  • Smokehouse
  • Country Ranch
  • Pepper Jack
  • Honey Cinnamon


Cheez-It was launched in 1921 by The Green & Green Company. It was sold to Sunshine Foods in 1932 who still manufacturers these popular crackers. Sunshine is owned by Keebler/Kellogg.

Cheez-It products are made in the following varieties:

  • Baked Snack Crackers
  • Duoz
  • Loaded Popcorn
  • Snap’d
  • Snack Mix
  • Grooves
  • Snack Packs

Chicken in a Biskit

Chicken in a Biskit is a unique brand of cracker made by Nabisco that is flavored with dehydrated chicken (cooked, of course). The chicken ingredient may sound unpleasant to some people who haven’t tasted them. However, their flavor is more like a chicken seasoning than a meaty flavor.



Club is a cracker brand of Kellogg Company. They were initial produced by Keebler, however, Kellogg acquired Keebler in 2001and rebranded the crackers as “Kellogg Club”. The original crackers are similar in appearance to a saltine cracker.

Club makes these crackers:

  • Original
  • Multi-Grain
  • Reduced Fat
  • Multi-Grain Minis
  • Snack Stacks
  • Crisps – Ranch
  • Original Minis
  • Crisps – Sea Salt



Pepperidge Farm, the maker of Goldfish, was founded by Margaret Rudkin in 1937. The business was started by making high-quality bread that sold for a much higher price (25 cents) than the typical loaf of bread at the time (10 cents).

During a trip to Europe by Rudkin, she discovered fish-shaped crackers that one of the local bakers was producing. She correctly predicted that these crackers would be a hit in America and the company began making them when she returned home. Pepperidge Farm is currently a subsidiary of Campbell Soup.

The current Goldfish crackers include the following:

  • Original
  • Cheddar
  • Baby Cheddar
  • Colors
  • Parmesan
  • Pizza
  • Pretzel
  • Vanilla Cupcake Grahams
  • S’mores Grahams
  • Disney Mickey Cheddar
  • Mickey & Minnie Cheddar
  • Marvel Avengers Cheddar
  • Princess Cheddar
  • Goldfish Princess Cheddar
  • Baked with Whole Grain Cheddar
  • Colors Baked with Whole Grain
  • Cheddar Made with Organic Wheat
  • Cheddar and Sour Cream – Flavor Blasted
  • Cheddar Jack’d – Flavor Blasted
  • Cheesy Pizza – Flavor Blasted
  • Sour Cream & Onion – Flavor Blasted
  • White Cheddar – Flavor Blasted
  • Xtra Cheddar – Flavor Blasted
  • Mix Cheddar + Zesty Cheddar + Parmesan
  • Mix Xtra Cheddar + Pretzel



Lance’s first product was roasted peanuts that initially sold in 1913. The peanut business eventually also turned into a peanut butter company. From there, Lance’s spread the peanut butter on crackers and started selling peanut butter sandwich crackers.

Today, Lance still sells its famous peanut butter sandwich crackers along with several other varieties. The company makes the following crackers:

  • ToastChee Peanut Butter
  • ToastChee Cheddar
  • ToastChee Reduced Fat Peanut Butter
  • ToastChee Spicy Cheddar
  • Gluten Free Peanut Butter Sandwich Crackers
  • Gluten Free Cheddar Sandwich Crackers
  • Gluten Free Cheese Crackers
  • Gluten Free Original Crackers
  • Captain Wafers Cream Cheese & Chives
  • Captain Wafers White Cheddar
  • Captain Wafers Peanut Butter and Honey
  • Captain Wafers Grilled Cheese
  • Minis Baked with Whole Grain Peanut Butter
  • Minis ToastChee Peanut Butter
  • Minis Toasty Peanut Butter
  • Baked with Whole Grain Cheddar
  • Baked with Whole Grain Peanut Butter
  • Toasty Peanut Butter
  • Malt Peanut Butter


Premium is the most popular saltine cracker in the United States. In fact, it is one of the most eaten crackers by people living in the United States. The cracker was invented in 1876. Saltines are also called soda crackers because they use baking soda as a leavening ingredient. Premium became a brand of Nabisco in 1898 and still remains a brand of this subsidiary of Mondelez International.


You likely know Stauffer’s for its animal crackers. Back in 1871, the company produced the first animal crackers in York, Pennsylvania. However, Stauffer’s Whales cheddar cheese flavor crackers have become popular through the years. The crackers are made with real cheese using no high-fructose corn syrup.


These toasted crackers are perfect for sliced cheese and dips. They are made by Keebler/Kellogg and are a great option to have available for guest at your next party.

  • Savory Onion
  • Party Pack Assortment
  • Buttercrisp
  • Toasted Sesame
  • Harvest Wheat

Town House

These crackers are a brand of Kellogg. The company states that they are designed to “make entertaining easy”. In other words, pull out these crackers at your next party for everyone to enjoy. Town House makes these crackers:

  • Original
  • Pretzel Flipsides
  • Garlic Herb Flipsides
  • Pretzel Flipsides Thins Sea Salt
  • Tomato, Basil, & Mozzarella – Flatbread Crisps
  • Italian Herb – Flatbread Crisps
  • Sea Salt and Olive Oil – Flatbread Crisps
  • Mediterranean Herb Pita Crackers
  • Parmesan Cheese & Basil Pita Crackers
  • Pita Crackers with Sea Salt
  • Original Dippers
  • Dipping Thin Black Pepper
  • Dipping Thins Sea Salt


These crackers were first made by the Shredded Wheat Company in 1900. They officially began to be sold in 1903 and were made in Niagara Falls, New York. Nabisco, who currently manufactures these crackers, purchased the brand from Shredded Wheat in 1928. Additional flavors of Triscuit crackers did not come out until the 1980s.

Triscuit currently produces these crackers:

  • Original
  • Avocado, Cilantro, & Lime
  • Smoked Gouda
  • Cracked Pepper & Olive Oil
  • Cheddar
  • Roasted Garlic
  • Balsamic Vinegar & Basil
  • Dill, Sea Salt, & Olive Oil
  • Fire Roasted Tomato & Olive Oil
  • Four Cheese & Herb
  • Romano Cheese & Honey
  • Hint of Sea Salt



Ritz has been a brand of Nabisco since 1934. It is owned by the parent company of Nabisco, Mondelez International. When the cracker was launched, the company sought to take on the similar-looking Hi Ho cracker made by Sunshine at the time. Ritz is one of the top three selling cracker brands in the United States.

The company manufacturers these crackers:


  • Original
  • Roasted Vegetable
  • Honey Wheat
  • Garlic Butter
  • Reduced Fat
  • Hint of Salt
  • Whole Wheat
  • Everything

Crisp & Thins

  • Original
  • Cream Cheese & Onion
  • Jalapeno Cheddar
  • Cream Cheese & Onion
  • Barbecue
  • Tabasco
  • Salt & Vinegar
  • Cheddar

Ritz Bits

  • Peanut Butter
  • Cheese

Toasted Chips

  • Original
  • Multigrain
  • Sour Cream & Onion
  • Cheddar
  • Veggie
  • Sour Cream & Onion
  • Original Toasted Pita


  • Cheese
  • Peanut Butter

Cheese Crispers

  • Four Cheese & Herb
  • Cheddar Cheese


  • Fudge Covered Crackers
  • Snowflake

Wheat Thins


Here is yet another cracker brand by Nabisco. The company first brought these crackers to the market in 1947. Spin-off products of Wheat Thins include Rice Thins, Pita Thins, Oat Thins, and Vegetable Thins.

Wheat Thins are made in following varieties (additional products may be available depending on your market):

  • Original
  • Big
  • Multigrain
  • Reduced Fat
  • Ranch
  • Cracked Pepper & Olive Oil
  • Sundried Tomato & Basil
  • Hint of Salt



Most Wasa crackers are made with rye flour, salt, water, and yeast. This cracker brand has been around since 1919 with products currently being made in Sweden and Germany. The three cracker categories of Wasa are Crispbread, Thins, and Gluten-Free. The company makes the following crackers:


  • Multi Grain
  • Whole Grain
  • Rosemary & Sea Salt
  • Light Rye
  • Wasa 100
  • Sesame & Sea Salt
  • Sourdough
  • Crisp’n Light 7 Grain


  • Rosemary & Sea Salt
  • Sesame & Sea Salt

Gluten Free

  • Original
  • Sesame & Sea Salt


Zesta is a brand of saltine crackers made by Kellogg/Keebler. They are sold in Original and Wheat flavors.