SuperPretzel vs Auntie Anne’s: Battle of the Soft Frozen Pretzel Brands

Here we compare SuperPretzel versus Auntie Anne’s frozen soft pretzels. These pretzels have become two competitors in the frozen food aisle yet their taste is very different as you will learn below. If you have tried them both, be sure to vote for your favorite in our poll at the end of this article.

Taste Test

Let us come right out and say that these are certainly two different pretzels in regard to taste. Three of us tasted these two pretzels. We had all tasted the SuperPretzels on several occasions but never had Auntie Anne’s frozen pretzels. Here is what we discovered during our taste test:

We found the SuperPretzel to be exactly what we expected a classic soft pretzel to taste like. It had a somewhat dense texture and a savory flavor. The salty pretzel dipped in mustard was a perfect combination of tart-and-tangy from the mustard with the chewy and doughy flavor of the pretzel. These pretzels are certainly one of those products that are baked from frozen but taste freshly made after being baked.

Auntie Anne’s was undoubtedly a much different pretzel. Immediately when we bit into one of these pretzels we noticed a sweet flavor that made the pretzel almost dessert-like. You might think that this is a bad thing for a pretzel but the sweetness somehow works extremely well. If you are a fan of sweet over savory, these are the pretzels you want to try. In regard to texture, they were much more light and fluffy compared to the SuperPrezels.

Overall, two of us preferred the Auntie Anne’s whereas one opted for the SuperPretzel. The two people that selected Auntie Anne’s prefer sweet flavors over savory whereas the person that selected SuperPretzel loves savory over sweet. This should give you an idea of what soft pretzel you likely will prefer.

SEE ALSO>>> The Top 17 Pretzel Brands


The below picture shows a SuperPretzel (pictured left) and an Auntie Ann’s (pictured right). Both are pictured frozen. Each pretzel brand provides a large packet of salt that can be used for the entire box of pretzels. Aunt Anne’s differs from SuperPretzel in that it provides packets of butter oil that can be used to spread on the pretzelsurface before salting. You can see at least one of these butter oil packets below the salt packet pictured right.

SuperPretzels are a bit more compact and neatly twisted together versus the more homestyle look of Auntie Anne’s. Additionally, Auntie Ann’s is browned more compared to the light bake on SuperPretzel.

Below are the baked versions of each pretzel with SuperPretzel being pictured left and Auntie Ann’s pictured right. Note that the Auntie Anne’s was brushed with the included butter oil before being salted whereas a light dose of water was applied to the SuperPretzel before being salted.

Ownership & History

SuperPretzel – SuperPretzel is owned by J&J Snack Foods (JJSF) Corporation which is the largest soft pretzel company globally. The brand was invented by Gerry Shreiber in 1971 when he took over a bankrupt pretzel business for $72,000 that was called J&J Soft Pretzel. The brand “SuperPretzel” was officially trademarked in 1973 by JJSF. Shreiber’s love for Superman is where the “Super” part of the name comes from. Shreiber’s original focus was to sell fresh hot pretzels in places like sports arenas and schools. It wasn’t until 1986 that his frozen pretzels appeared in the freezer section of grocery stores.

Auntie Anne’s – You likely know Auntie Anne’s for its chain of pretzel shops. The company was started by Anne and Jonas Beiler in 1988 with the first sales being at a farmer’s market in Downington, Pennsylvania. By 1992, the company had 100 store locations in the United States with the first international location being opened in 1995 in Indonesia. 2009 marked another milestone when Auntie Anne’s opened its 1,000th store. The following year the current owner, Focus Brands, acquired the company. They are behind other notable food businesses such as Cinnabon, Carvel, Southwest Grill, and Jamba.

Heating Instructions

There is nothing extremely complicated about heating either brand of soft pretzel. Of course, the heating times may need to be increased or decreased based on differences in ovens. Overall, both will make for a quick snack, especially if heated in the microwave.


Conventional or Toaster Over

  1. Preheat oven to 400°F.
  2. Place frozen pretzel(s) on a cookie sheet or foil.
  3. If desired, moisten pretzel(s) with a small amount of water. Sprinkle with about 1/2 tsp of salt per pretzel.
  4. Heat pretzel(s) 3-4 minutes.


  1. Place frozen pretzel(s) on a microwaveable plate.
  2. If desired, moisten pretzel(s) with a small amount of water. Sprinkle with about 1/2 tsp of salt per pretzel.
  3. Heat pretzel for 30 seconds on High. Add 30 seconds for each additional pretzel.

Auntie Anne’s:

Over/Toaster Oven

  1. Heat unopened, frozen butter packet in microwave for 30-40 seconds.
  2. Preheat oven or toaster oven to 425°F and place frozen pretzel(s) on a baking sheet.
  3. Bake for 4-6 minutes.
  4. Spread/brush butter onto hot pretzel and sprinkle salt.


  1. Heat unopened, frozen butter packet in microwave for 30-40 seconds.
  2. Microwave frozen pretzel on high for 30-40 seconds.
  3. Spread/brush butter onto hot pretzel and sprinkle salt.


Keep in mind that when you compare the nutrition facts below that Auntie Anne’s includes 1 tsp of butter oil that is including in the package. If you ditch the butter oil and just eat the pretzel with salt, the calories reduce to 200 and total fat goes to 0.5g. Overall, SuperPretzel is the one you want to pick if you want to consider nutrition alone when deciding between the two.

SuperPretzelAuntie Anne’s
Serving Size1 pretzel w/ 1/2 tsp salt (66g)1 pretzel w/ 1/2 tsp salt topping & 1 tsp butter oil
Total Fat0g5g
Saturated Fat0g3.5g
Trans Fat0g0g
Cholesterol 0mg20mg
Total Carbohydrate34g41g
Dietary Fiber1g1g
Total Sugars1g5g
Incl. Added Sugars0g4g
Vitamin D0mcg, 0% DV0.9mcg, 4% DV
Calcium8mg, 0% DV80mg, 6% DV
Iron3mg, 15% DV3.6mg, 20% DV
Potassium50mg, 2% DV70mg, 2% DV


SuperPretzel – Enriched Wheat Flour (Wheat Flour, Malted Barley Flour, Niacin, Reduced Iron, Thiamine Mononitrate, Riboflavin, Folic Acid), Water, Corn Syrup, Yeast, Bicarbonates And Carbonates of Soda.

Salt Packet: Salt

Auntie Anne’s – Enriched Wheat Flour (Wheat Flour, Malted Barley Flour, Niacin, Reduced Iron, Thiamine Mononitrate, Riboflavin, Folic Acid), Water, Brown Sugar, Contains 2% or Less of the Following: Dough Conditioners (Wheat Flour, Malt Barley Flour, Ascorbic Acid, Enzymes, Salt, Vegetable Protein (Corn-Based)), Yeast, Calcium Propionate, Salt, Natural Flavor, Bicarbonates and Carbonates of Soda.

Butter Packet: Anhydrous Milkfat, Natural Flavor (Whey, Butter Oil, Corn Syrup Solids, Salt, Guar Gum, Annatto and Turmeric (Color)).

Salt Packet: Salt.


Based on the data below, you will pay more for Auntie Ann’s vs SuperPretzel. Keep in mind that Auntie Ann’s is not as widely available as SuperPretzel so the pricing data is limited.

StoreSuperPretzel (13 oz. – 6 count)Auntie Ann’s (13.4 oz. – 5 count)
Walmart$2.64Not Available
Kroger$3.00Not Available
HEBNot Available$4.31
Safeway$3.50* Not Available
Albertsons$3.49*Not Available
Wegmans$3.29Not Available
Food 4 Less$2.99Not Available
King Soopers$2.99Not Available
*on sale price

Poll: SuperPretzel vs Auntie Anne’s

Do you prefer SuperPretzel or Auntie Anne’s? If you’ve tried them both, vote for your favorite below!