Lucky Charms vs Cinnamon Toast Crunch

Lucky Charms vs Cinnamon Toast Crunch

Lucky Charms and Cinnamon Toast Crunch rank up there as two of the most iconic breakfast cereals of all time. Both of these cereals have been around for several decades and have amassed a loyal following of fans who swear by their unique flavors and textures.

Below, we will compare and contrast these two breakfast favorites, examining their histories, ingredients, nutrition, and overall appeal. So sit back, grab a bowl of your preferred cereal, and join us as we explore the battle of Lucky Charms versus Cinnamon Toast Crunch.

Be sure to vote for your favorite in our poll at the end of this article!

Lucky Charms vs Cinnamon Toast Crunch

Brief History

Lucky Charms is a breakfast cereal with marshmallows that was launched by General Mills in 1964. The cereal initially contained bells, fish, arrowheads, clovers, and X-shaped oat pieces, as well as marshmallows consisting of shapes like green clovers, pink hearts, orange stars, and yellow moons.

The initial concept for Lucky Charms was produced by a General Mills product developer named John Holahan. Holahan’s prototype for the cereal was Cheerios with cut up pieces of Brach’s Circus Peanuts mixed in. When he tasted it, he knew it would be a success, especially with children.

Lucky the Leprechaun has been the mascot of Lucky Charms since its creation and has certainly helped sell countless boxes of the cereal. Today, the cereal is still going strong, with new marbits and promotions being introduced regularly.

Cinnamon Toast Crunch is one of the most popular breakfast cereal produced by General Mills. It was first introduced in 1984 and was inspired by a radio contest idea from a child.

The product was marketed with a mascot named Wendell, a jolly baker, and two secondary bakers named Quello & Bob. The bakers were later replaced by the “Crazy Squares.”

In the United Kingdom, the cereal was first introduced as Cinnamon Toast Crunch, then changed to Cinnamon Grahams, and finally to its current name of Curiously Cinnamon.


Lucky Charms is a frosted toasted oat cereal with various shapes and colors of tiny marshmallows. The current marshmallow shapes are hearts, shooting stars, horseshoes, clovers, blue moons, unicorns, rainbows, red balloons, and magic gems.

Its ingredients are as follows: Whole Grain Oats, Sugar, Corn Starch, Modified Corn Starch, Corn Syrup, Dextrose. Contains 2% Or Less Of: Salt, Gelatin, Trisodium Phosphate, Red 40, Yellow 5 & 6, Blue 1, Natural And Artificial Flavor. Vitamin E (Mixed Tocopherols) Added To Preserve Freshness. Vitamins And Minerals: Calcium Carbonate, Vitamin C (Sodium Ascorbate), Iron And Zinc (Mineral Nutrients), A B Vitamin (Niacinamide), Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B1 (Thiamin Mononitrate), Vitamin A (Palmitate), Vitamin B2 (Riboflavin), A B Vitamin (Folic Acid), Vitamin B12, Vitamin D3.

Cinnamon Toast Crunch consist of wheat & rice cereal squares that are flavored with sugar & cinnamon. The sugar & cinnamon flavor is referred to as CINNADUST by the manufacturer. When poured into a bowl and combined with milk, the cereal/milk mixture creates what General Mills calls “CINNAMILK” that is both satisfying and delicious.

The ingredients of Cinnamon Toast Crunch are as follows: Whole Grain Wheat, Sugar, Rice Flour, Canola And/or Sunflower Oil, Fructose, Maltodextrin, Dextrose, Salt, Cinnamon, Trisodium Phosphate, Soy Lecithin, Caramel Color. Bht Added To Preserve Freshness. Vitamins And Minerals: Calcium Carbonate, Vitamin C (Sodium Ascorbate), Iron And Zinc (Mineral Nutrients), A B Vitamin (Niacinamide), Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B1 (Thiamin Mononitrate), Vitamin A (Palmitate), Vitamin B2 (Riboflavin), A B Vitamin (Folic Acid), Vitamin B12, Vitamin D3.


Overall, both cereals contain a similar amount of essential vitamins and minerals, but Cinnamon Toast Crunch has more calories, total fat, and carbohydrates per serving than Lucky Charms.

It’s also worth noting that both cereals contain a relatively high amount of added sugars. For a reference, the American Heart Association (AHA) recommends daily added sugar intake of a maximum of 24 grams for most adult women and 36 grams for most adult men.

Original Lucky CharmsCinnamon Toast Crunch
Serving Size1 Cup (36g) – [Cereal Only]1 Cup (41g) – [Cereal Only]
Total Fat1.5g4g
Saturated Fat0g0g
Trans Fat0g0g
Polyunsaturated Fat0.5g1g
Monounsaturated Fat0.5g2.5g
Cholesterol 0mg0mg
Total Carbohydrates30g33g
Dietary Fiber2g2g
Total Sugars12g12g
Includes Added Sugars12g12g
Vitamin D4mcg, 20% DV2mcg, 10% DV
Calcium130mg, 10% DV130mg, 10% DV
Iron3.6mg, 20% DV3.6mg, 20% DV
Potassium0% DV0% DV
Vitamin A10% DV10% DV
Vitamin C10% DV10% DV
Thiamin20% DV20% DV
Riboflavin10% DV10% DV
Niacin10% DV10% DV
Vitamin B620% DV20% DV
Folate20% DV20% DV
Folic Acid45mcg45mcg
Vitamin B1220% DV20% DV
Phosphorus6% DV
Magnesium6% DV
Zinc20% DV20% DV
**Nutrition facts and ingredients can change. Reference the cereal box for the most accurate and up-to-date ingredient and nutrition information.**


As you can see below, Cinnamon Toast Crunch offers over double the amount of cereal varieties compared to Lucky Charms.

Lucky Charms

  • Original
  • With Marshmallow Clusters
  • Chocolate
  • S’mores

Cinnamon Toast Crunch

  • Original
  • CinnaGraham Toast Crunch
  • Dulce De Leche Toast Crunch
  • Cinnamon Toast Crunch Churros
  • Chocolate Toast Crunch
  • French Toast Crunch
  • Sugar Cookie Toast Crunch
  • Apple Pie Toast Crunch
  • Cinnamon Toast Crunch Rolls

Annual Sales

According to a recent article by Zippia, Cheerios is the largest cereal brand in the United States with annual sales of $435.9 million, followed by Frosted Flakes ($412.6 million), Honey Nut Cheerios ($421.7 million), and then Honey Bunches of Oats ($375.2 million).

Next, in the fifth position, is Cinnamon Toast Crunch with $344.3 million in annual sales. Lucky Charms falls in the seventh position with $283.4 million in annual sales.

Poll: Lucky Charms vs Cinnamon Toast Crunch

If you had to select a favorite between Lucky Charms and Cinnamon Toast Crunch, which one would you choose. Vote for your favorite in the poll.

Zippia. “The 10 Largest Cereal Brands In The United States” Apr. 28, 2023,
Image Credit – Famartin/Cinnamon Toast Crunch/CC
Image Credit – m1229/Lucky Charms/CC