Frosted Flakes were introduced in the United States in 1952. They were originally called Kellogg’s Sugar Frosted Flakes of Corn. And yes, the loveable mascot, Tony, has been helping pitch the cereal from the beginning.
Now, did Kellogg’s really do the unthinkable and discontinue its iconic Frosted Flakes? Let’s go over it.
Setting the Record Straight
To put any speculation to rest, Kellogg’s Frosted Flakes are not discontinued. In fact, they are still one of the most popular cereals in the United States.
As a reference, Food & Wine ranks it as #9 in popularity of Google searches for cereals since 2014. Furthermore, this Salon article places Frosted Flakes at #3 of the top 10 cereals according to Reddit. FYI Cheerios and Honey Nut Cheerios come in at #1 and #2, respectively.
That same Salon article states that “Frosted Flakes sold 132.3 million boxes in 2021 and made $412.6 million in annual sales.”. So, the odds are good that Frosted Flakes are sticking around.
Frosted Flake Flavors Discontinued
While Original Frosted Flakes are here to stay, Kellogg’s does discontinue other flavors of Frosted Flakes. For example, the Twitter response below by Kellogg’s indicates that they discontinued Frosted Flakes Banana Creme.
Current Frosted Flakes Flavors
This is the current line up of flavors for Frosted Flakes in the U.S.:
- Frosted Flakes (Original)
- Frosted Flakes W/ Marshmallows
- Strawberry Milkshake
- Cinnamon French Toast
- Chocolate Spooky Marshmallow
- Pumpkin Spice
Where To Buy Frosted Flakes?
Original Frosted Flakes are at most major grocery stores across the United States. However, the stock of the other flavors will vary based on store you shop at.
If you are looking for a Frosted Flakes flavor beyond Original, we suggest checking to see if your store has it in stock before going to the store primarily for the cereal. For example, you can visit kroger.com and search for “Chocolate Frosted Flakes” in the product search bar.
Additionally, most major grocery stores sell a store brand version of Original Frosted Flakes. These are often cheaper but do they compare? You be the judge.
In conclusion, the notion that Kellogg’s Frosted Flakes are discontinued is nothing more than a cereal myth. Fans of this classic kids’ cereal can take it easy knowing that their favorite breakfast cereal is here to stay.
As Kellogg’s continues to adapt to evolving consumer preferences, Frosted Flakes will likely endure the test time for the foreseeable future. So, now you probably should go buy a box!