Does Fruity Pebbles Have Red Dye 40? (Answered)

Fruity Pebbles is a popular and beloved cereal that has been enjoyed by people since its introduction in the early 1970s. One of the most recognizable aspects of the cereal is its vibrant and bright colors, which are often thought to come from artificial food dyes. One of the colors in Fruity Pebbles cereal is red, leading many people to wonder if the red coloring in the cereal is from artificial food dyes, specifically red dye 40.

Is There Red Dye 40 in Fruity Pebbles?

The answer is yes, Fruity Pebbles cereal does contain red dye. Specifically, the red coloring in the cereal is derived from Red 40, which is a commonly used artificial food dye. This dye is known for its bright red color and is widely used in a variety of food products, including candy, baked goods, and, of course, cereal.

It is worth noting that there has been some controversy surrounding the use of artificial food dyes in general, and Red 40 in particular. Some studies have linked artificial food dyes, including Red 40, to certain health issues, such as increased hyperactivity in children who already have ADHD (source). However, the majority of these studies have been inconclusive and the safety of artificial food dyes, including Red 40, is still a matter of ongoing debate and research.

Below are the ingredients in Fruity Pebbles. In addition, Red 40, other FDA approved synthetic dyes in this cereal are Yellow 6, Yellow 5, Blue 1 and Blue 2.

Fruity Pebbles Ingredients: Rice, Sugar, Canola Oil, Salt, Natural and Artificial Flavor, Red 40, Yellow 6, Yellow 5, Turmeric Oleoresin (Color), Blue 1, Blue 2, BHT and BHA Added To Preserve Freshness. Vitamins and Minerals: Sodium Ascorbate and Ascorbic Acid (Vitamin C), Niacinamide (Vitamin B3), Reduced Iron, Zinc Oxide, Vitamin A Palmitate, Pyridoxine Hydrochloride (Vitamin B6), Thiamin Mononitrate (Vitamin B1), Riboflavin (Vitamin B2), Folic Acid, Vitamin D3, Vitamin B12.

Be aware that ingredients can change at any time. Reference the ingredients on the cereal box for the most accurate ingredient information.

Final Thoughts

In conclusion, Fruity Pebbles cereal does contain red dye in the form of Red 40. While there is ongoing debate and research regarding the safety of artificial food dyes, the use of Red 40 in Fruity Pebbles cereal and other food products remains widespread. As with all food products, it is important to consume Fruity Pebbles in moderation as part of a balanced diet, and to consult with a healthcare professional if you have any concerns.

Washington, N. (n.d.). Is there a link between red dye 40 and ADHD? Medical News Today. Retrieved February 11, 2023, from