Nutella vs Good & Gather Hazelnut Spread

To give you an idea of the enormous popularity of Nutella, 25 percent of hazelnuts harvested globally each year go into making the delicious chocolate hazelnut spread. According to Eat This, Not That!, you could nearly circle the world twice with the 365,000 tons of Nutella made annually. It even has its own day called “World Nutella Day” that happens each year on February 5!

Through the years, a few competitors of Nutella have come along to try to capitalize on the success of the brand. One newer competitor is Good & Gather. This article will help you decide whether Good & Gather is a suitable, cheaper alternative to Nutella. Let get started on the comparison!

Nutella vs Good & Gather

Taste Test

We lathered up one waffle with Nutella and another one with Good & Gather to find out which one tasted better. Our taste test was blind with two adults and a 10-year-old as the taste testers. All the taste testers had Nutella before but never the Good & Gather spread.

The winner of our taste test was Nutella. Everyone liked its more pronounced chocolately taste combined with a subtle hazelnut flavor. The taste testers thought it tasted sweeter than the Good & Gather even though there is actually more sugar in Good & Gather. While the Good & Gather had some chocolate flavor, it wasn’t as noticeable as in the Nutella. The Good & Gather spread seemed to have a more hazelnut flavor than chocolate, which made it less desirable to the testers.

Overall, the perfect balance of chocolate and hazelnut with the right amount of sweetness is why the taste tester chose the Nutella over the Good & Gather spread.

There was a large price difference between these two products (see the “Price” section below). While the testers preferred Nutella, Good & Gather is still a tasty spread for a more budget-friendly option. All the testers agreed that they would still enjoy eating Good & Gather despite it not being the favorite.


Nutella (pictured left) features a wetter and thinner texture compared to the thicker, cake frosting-like texture of the Good & Gather spread (pictured right). The smoother texture of the Nutella was preferable to our taste testers.


Nutella – This hazelnut spread is owned by Ferrero SpA and is headquartered in Luxembourg, Germany. The company is owned by the Ferrero family with Giovanni Ferrero leading the business as executive chairman. Forbes estimates that Giovanni has a net worth of well over $30 billion.

In addition to Nutella, Ferrero is the parent company behind many other popular brands such as Tic Tac, Kinder, Crunch, Butterfinger, and Baby Ruth. Nutella was first introduced on April 20, 1964. Pietro Ferrero and his son, Michele, were the two men ultimately responsible for the creation of Nutella. The brand was quickly a hit with customers as the original hazelnut spread.

Good & Gather – This is a brand of the giant U.S. retailer, Target. It was introduced in 2020 as a premium brand sold at Target and it now has over 2,000 items under its name. It’s Target’s largest private brand according to Supermarket News. Since Good & Gather is a store brand, its products are mostly sold at Target.


We paid $3.59 for a 13-ounce jar of Nutella and only $2.19 for the Good & Gather hazelnut spread (13-ounce size) at our local Target. In other words, Nutella is $1.40 more expensive than Good & Gather. That’s quite the difference in price but expect considering Nutella is a popular name brand product versus Good & Gather which is a store brand. If you are a regular Nutella eater, it may be worth trying cheaper brands like Good & Gather to save money over the long haul if you happen to like them better.


There aren’t huge differences between the nutrition facts of Nutella vs Good & Gather. Overall, we would opt for Good & Gather over Nutella if nutrition were the only factor in choosing between the two. Good & Gather has slightly fewer calories and cholesterol making it the better option according to us.

NutellaGood & Gather
Serving Size2 tbsp2 tbsp
Total Fat11g11g
Saturated Fat4g4g
Trans Fat0g0g
Total Carbs22g23g
Dietary Fiber1g1g
Sugars21g (19g added sugar)22g (19g added sugar)
Vitamin D0% DV0% DV
Calcium4% DV2% DV
Iron6% DV8% DV
Potassium4% DV4% DV


The ingredients are similar between the two products. Some differences include the use of skim milk in Nutella versus skim milk powder in Good & Gather. Furthermore, the Good & Gather contains whey powder and lactose which are not ingredients in Nutella. Nutella has vanillin which is not in Good & Gather.

Nutella – Sugar, Palm Oil, Hazelnuts, Skim Milk, Cocoa, Lecithin As Emulsifier, Vanillin: An Artificial Flavor.

Good & Gather – Sugar, Palm Oil, Hazelnuts, Cocoa Powder, Skim Milk Powder, Whey Powder, Lactose, Sunflower Lecithin (Emulsifier), Natural Flavors.

You can get an idea of what is in these chocolate hazelnut spreads by watching the below video. You might be shocked by the sugar content!

Poll: Nutella vs Good & Gather

If you have tried both of these chocolate-hazelnut spreads, please vote for your favorite in the poll!