The Big List of Chocolate Cereal Brands

This article is dedicated to all the chocolate lovers out. This big list of chocolate cereal brands will help readers find new products to enjoy for breakfast, snacking and beyond. As you will see below, there are a lot of options, so most people will be able to find a brand they will love!

Cocoa Pebbles

Cocoa Pebbles are the gold-standard of chocolate cereal brands. The brand features the iconic characters of the Flintstones cartoon on their packaging. The Cocoa Pebbles brand along with the now classic Fruity Pebbles were first introduced in the West Coast market in 1969. They quickly gained popularity and strong demand eventually brought product distribution across the nation.

The ingredients of Post Cocoa Pebbles are:
Rice, sugar, canola oil, cocoa, salt, caramel color, natural and artificial flavor, BHT.

Cocoa Puffs

Cocoa Puffs feature the famous wacky cuckoo bird, Sonny, that goes “cuckoo for Cocoa Puffs”. To say this bird has an addiction to Cocoa Puffs is certainly an understatement. The video complication below shows how insane Sonny gets when Cocoa Puffs get in his sight. Eyes spinning, body bouncing around the room, and the jitters are only some of the wild behavior shown by the Cocoa Puffs mascots.

Cocoa Puffs was launched in 1956 and is a brand of General Mills. It is essentially a chocolate version of Kix, another General Mills cereal.

The ingredient of Cocoa Puffs are:
Whole grain corn, sugar, corn syrup, corn meal, canola and/or rice bran oil, cocoa processed with alkali, color added, salt, tricalcium phosphate, fructose, corn starch, natural and artificial flavor, trisodium phosphate, bht added to preserve freshness. Vitamins and minerals: calcium carbonate, zinc and iron (mineral nutrients), vitamin c (sodium ascorbate), a b vitamin (niacinamide), vitamin b6, (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1, (thiamin mononitrate), vitamin a (palmitate), a b vitamin (folic acid), vitamin b12, vitamin d3.

Kellogg’s Cocoa Krispies

While Rice Krispies certainly are the favorite of the Rice Krispies products, Cocoa Krispies are a solid choice if you prefer chocolate cereals. This cereal was first produced in 1958 and originally had a monkey mascot called Jose. There have been a few mascot changes since including an elephant, Snagglepuss, a caveman, and eventually Snap, Crackle, and Pop in the early 1980s to today.

The ingredients of Cocoa Krispies are as follows:
Rice, sugar, cocoa processed with alkali, semisweet chocolate (sugar, chocolate, dextrose), contains 2% or less of hydrogenated vegetable oil (coconut, soybean and/or cottonseed), salt, malt flavor, natural flavor.Vitamins and Minerals: Iron (ferric phosphate), niacinamide, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin hydrochloride), folic acid, vitamin D3, vitamin B12.

Count Chocula

Count Chocula is a product of the Monster line of cereals by General Mills. The primary Monster cereals include Franken Berry, Boo Berry, and Count Chocula. Other Monsters cereals that have been released but are now discontinued are Yummy Mummy and Fruit Brute.

Back in 1971 when the cereals first launched, only Franken Berry and Count Chocula were sold. According to General Mills, these cereals were the sole strawberry and chocolate cereals available at stores at the time. The Monster cereal line is a seasonal brand being released only during the Halloween season each year.

Check out the first Count Chocula/Franken Berry commercial below:


Krave features a crispy outside layer with a chocolate filled center. The Krave brand has two flavors: Chocolate (pictured above) and Double Chocolate.  S’mores used to be a flavor of the brand, but it is no longer listed on the Kellogg’s website.

This Kellogg’s cereal was introduced in the United States in 2012. However, it came out much earlier in the United Kingdom in 2010 with six flavors. 

The ingredients of Chocolate Krave are:
Chocolate flavored filling (sugar, soybean oil, whey, cocoa processed with alkali, chocolate, soy lecithin, palm oil, vanilla extract), sugar, whole wheat flour, whole grain oat flour, rice flour, contains 2% or less of brown sugar syrup, corn bran, oat fiber, salt, palm oil, natural flavor, beta-carotene for color, annatto extract color. Vitamins and Minerals: Reduced iron, vitamin B1 (thiamin hydrochloride), niacinamide, zinc oxide, calcium pantothenate, vitamin B6 (pyridoxine hydrochloride), folic acid, vitamin D3.

Lucky Charms Chocolate

Lucky Charms started in 1964 and is credited for being the first cereal with marshmallows used as an ingredient. The original concept of the cereal came from mixing Cheerios with Circus peanuts marshmallow candy. According to, “The story goes that the developer of Lucky Charms, an employee of General Mills, tried shaving some Circus Peanuts into his cereal and loved the effect. A new cereal was born, with the marbits becoming almost legend.”

It wasn’t until 2005 that Chocolate Lucky Charms hit store shelves. The current marshmallows in this cereal are hearts, shooting stars, horseshoes, clovers, blue moons, magical unicorns, rainbows, and red balloons.

The Lucky Charms ingredients are:
Whole grain corn, sugar, corn meal, modified corn starch, corn syrup, canola and/or rice bran oil, dextrose, cocoa processed with alkali, yellows 5 & 6, red 40, blue 1, and other color added, salt, fructose, gelatin, natural and artificial flavor, trisodium phosphate, corn starch.

Chocolate Frosted Flakes

In 1997, Kellogg’s Frosted Flakes had “gone cocoa” with their new Fat Free Cocoa Frosted Flakes. This cereal was discountinued some time in 2000. It wasn’t until 2011 that Frosted Flakes ventured back into chocolate cereal with the release of Frosted Flakes Chocolate.

The ingredient of Frosted Flakes Chocolate are:
Milled corn, sugar, cocoa processed with alkali, palm kernel oil, malt flavor, contains 2% or less of salt, semisweet chocolate (sugar, chocolate, dextrose), natural flavor. 

Chocolate Cheerios

It’s tough to beat original Cheerios for a classic and quick breakfast. However, the addition of chocolate to Cheerios kicks the flavor up a notch or two for many taste buds. Chocolate Cheerios came to the market in 2010 and has been one of the favorite chocolate cereal brands since.

The cereal is gluten-free and is made with real cocoa. A one cup (36g) serving size has 140 calories, 2 grams of fat, 28g of carbs, and 11g of sugar.

If you like Chocolate Cheerios, you might also want to try the relatively new Chocolate Peanut Butter Cheerios that some consumers say taste like Reese Peanut Butter Cups.

Chocolate Cheerios ingredients:
Whole grain oats, sugar, corn starch, oat bran, corn syrup, cocoa processed with alkali, salt, caramel color, canola oil, unsweetened chocolate, trisodium phosphate, natural flavor. Vitamin e (mixed tocopherols) added to preserve freshness.

Chocolate Toast Crunch

Real cocoa and cinnamon create an enjoyable combination for breakfast or a snack later in the day. Interestingly, this cereal was no longer sold as of 2016, but after requests by many consumers, Chocolate Toast Crunch was brought back around the end of 2018 or early 2019. Fans even went so far as to create a petition to bring back the cereal. We’re glad General Mills listened to consumers!

Chocolate Toast Crunch ingredients:
Whole grain wheat, sugar, rice flour, canola oil, fructose, maltodextrin, cocoa processed with alkali, salt, dextrose, coconut oil, soy lecithin, trisodium phosphate, cinnamon, natural flavor. Bht added to preserve freshness.

Kellogg’s Special K Chocolatey Delight

Special K Chocolatey Delight is rice and wheat flakes with 14 grams of whole grain and 11 vitamins. It has pieces of chocolate scattered within the flakes for a bit of pleasure with the nutritious qualities of this cereal.

The good news is that Kellogg’s doesn’t go light on the chocolate pieces. You’re likely to get pieces in almost every bite. While we’re not nutrition experts, we think it’s safe to say that this cereal is likely a better nutritional option compared to a few other dessert-like chocolate cereal brands out there.

Hershey’s Kisses Breakfast Cereal

One of America’s favorite candies is now found as a cereal. Hershey’s Kisses cereal is shaped to look like the candy kisses (sort of). The cereal reportedly tastes similar to Coco Puffs, which might disappoint Hershey’s Kisses lovers who first try this cereal.

This is a cereal that maintains it crunch better than other cereals. It also provides a nice chocolate flavor to the milk for people who like to be rewarded by a chocolate milk bonus at the end of their breakfast.

Hershey’s Kisses cereal ingredients:
Whole grain corn, sugar, corn meal, corn syrup, hershey’s cocoa processed with alkali, unsweetened chocolate, canola oil, salt, caramel color, red 40, yellow 5, yellow 6, blue 1, tricalcium phosphate, natural flavor, trisodium phosphate.

Frosted Mini Wheats Little Bites Chocolate

One of the best parts of Frosted Mini Wheats is their ability to soak up milk. This transforms them from desert dry to a pleasant, sugary milk soaked biscuit. The chocolate flavoring adds a moderate cocoa flavoring without being overly sweet.

To be fair, some people can’t stand how the biscuits soak up milk. If you’re not a fan of Frosted Mini Wheats or similar biscuit type cereals, you might not care for this chocolate cereal.

Frosted Mini Wheats Little Bites Chocolate ingredients:
Whole grain wheat, sugar, semisweet chocolate chips (sugar, chocolate, cocoa butter, soy lecithin, vanilla extract), cocoa (processed with alkali),salt, artificial flavor, gelatin, sorbitol, reduced iron, niacinamide, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin hydrochloride (vitamin b1), folic acid, zinc oxide, vitamin b12, to maintain quality, bht has been added to the packaging. Contains wheat and soy ingredients.

Chocolate Chex

You won’t be overwhelmed with the chocolate from this Chex cereal. You get about 50 percent of the squares that are chocolate with the other 50 percent being rice Chex squares. That being said, you will still notice the real cocoa flavor of the chocolate squares. The chocolate squares certainly produce the prominent taste of this cereal. 

Chocolate Chex ingredients:
Whole grain rice, rice, sugar, canola oil, cocoa processed with alkali, salt, molasses, natural flavor. Vitamin e (mixed tocopherols) added to preserve freshness. Vitamins and minerals: calcium carbonate, iron and zinc (mineral nutrients), vitamin c (sodium ascorbate), a b vitamin (niacinamide), vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin mononitrate), vitamin a (palmitate), vitamin b2 (riboflavin), a b vitamin (folic acid), vitamin b12, vitamin d3.

Kashi GO Chocolate Crunch

This cereal features crunchy puffed grain clusters with Fair Trade chocolate. It’s 100 percent whole gains, non-GMO, and vegan. A serving gives you a solid 10 grams of protein and 9 grams of fiber that will help keep you full and satisfied.

Kashi Go Chocolate Crunch ingredients:
Soy flakes, whole grain oats, puffed whole grain blend (hard red wheat**, brown rice, barley, rye), brown rice syrup, semisweet chocolate† (cane sugar, chocolate, cocoa butter, soy lecithin, vanilla extract), cane sugar, expeller pressed canola oil, acacia gum, cocoa powder†, chocolate†, sea salt, chocolate extract†, natural flavors, rosemary extract for freshness.**Certified Transitional

Annie’s Organic Cocoa Bunnies

There is a lot to like about this Annie’s cereal. Namely, it has no high-fructose corn syrup, zero artificial flavors, and it is certified organic. Cocoa Bunnies is made with oat, corn, and rice. Each bite provides a nice crunch provided the cereal isn’t exposed to the milk for too long.

Annie’s Organic Cocoa Bunnies ingredients:
Whole grain oats*, whole grain corn meal*, cane sugar*, white rice flour*, cocoa powder*t, tapioca syrup*, invert cane syrup*, expeller-pressed sunflower oil*, sea salt, calcium phosphate, baking soda, natural flavor*. Mixed tocopherols (vitamin e) added to protect flavor.

We hope you find a chocolate cereal brand that you love for many mornings ahead!